Digital marketing is the latest marketing strategy you should be using now. Learn how digital marketing can transform your small business and utilize your brand in the extensive online marketplace.
When you first envision your business, it only includes a phone, printer, paper, and some word of mouth. Your business targets local consumers so you might think why explore the uncharted territory. If growing and expanding are one of your business goals, below are the reasons digital marketing should be part of your marketing strategy.
Why digital marketing
Digital marketing is simply defined as all marketing efforts using the internet. It comes in various forms and uses different platforms such as Facebook, Instagram, Google My Business, and Linked In. Email marketing and blogs are also part of digital marketing.
The number of people going online is massive and will continue to increase with time. It would be a waste to miss the opportunity to reach out to these prospective customers.
In a research by RetailDrive, 87% of consumers look and shop for products online. As a business owner, you will want to have a share on that 87% and digital marketing is the way to go.
Digital marketing gives your business a chance to compete with big names. It gives small, medium, and big businesses an equal opportunity to market and earn profit. It is also a great way to gain new customers and keep the customers loyal.
In addition, this form of marketing does not cost much and it stays online. Small businesses can start with a Facebook page, if a website is not possible at the moment, it is free and easy to use.
There are two most compelling reasons to switch to digital marketing. Digital marketing can improve your business revenue and improve your business’ return on investment (ROIs).
Transform your business with digital marketing
Your customers are online. Your competitors are online too. You too should be online. With digital marketing, you can connect and engage more with your customers. It becomes more than a seller and buyer relationship.
It evolves from a business to YOU as their trusted PARTNER. The relationship levels up to partnership as customers buy from a trusted partner.
Transform your business by choosing a digital marketing strategy that fits your business goals. You can start with one or you can do all of them. Digital marketing guarantees one thing. It translates to tangible results.
Establish social media presence
Begin building your brand identity and awareness through the social media platforms. It is the most accessible to your target consumers as they are a widely used platform. Most social media platforms are free so why not maximize it.
Consistent and high-quality posts can lead to more online traffic and exposure. If done right, search ranking will likely improve, which in return will lead to more customers.
Search Engine Optimization (SEO)
Now that you have established your social media accounts, you can now introduce your website and attract traffic to your site. High traffic converts to trust. It is the reason why people are visiting your website. They trust and rely on the information you published.
Your brand’s credibility speaks through your site and it begins with high-quality, original content. To improve your basic SEO, you can follow this basic checklist: focus on your target; keep your site simple; and finally, as many experts restate, quality content is king.
Email Marketing
Email marketing may sound outdated and a thing of the past. But an ROI of 122% shows this old school approach still is one of the most effective forms of marketing.
To fully enjoy the benefits of email marketing, take note of the following tips:
- Identify your target market and create a subscription list.
- Maximize the use of the subject line.
- Personalize the email, keep it short and readable.
- Remember the tip high-quality content is king? It applies in email marketing too.
- To get the conversion rate, include a landing page of your products or services.
- Redo successful email marketing campaigns.
This form of digital marketing is not only effective but also more affordable. If done right, email marketing can change your business but this will not happen overnight. Apply a strategy and be consistent on your campaigns.
Content Marketing
Content marketing is defined as “using content to attract and retain visitors and eventually turn them into customers.” When you create valuable contents, the value of these contents continue to increase with time and build your reputation. It is why content marketing can make your brand standout.
Content marketing encompasses the content of your social media, video, website and blogs, and basically everything that is out there. It is what your customers see in your brand.
If you want to improve your content marketing strategy, you can begin by setting goals for your brand, determining your target market and your target content appropriate for your market.
Decide which channels are effective for your content. Is it going to be a blog or a podcast? Are you going to reach more customers through Instagram and Facebook?
If you have decided which channel you will use, proceed with creating quality content. Make an original and engaging content, so it can attract visitors, and hopefully convert them to customers.
Strategy: Digital Marketing with a VA
As mentioned many times, digital marketing is almost free and delivers impressive results as statistics prove it. However, digital marketing is an extensive term and most of the time, involves specialized skills.
Like any form of business strategy, this strategy involves time, effort, hard work, and knowledge. While you may want to try and play around digital marketing, it may cost you precious time and wasted energy.
Transitioning of a business’ marketing strategy to digital marketing can start with a digital marketing virtual assistant. What is the difference with a digital marketing specialist or manager versus digital marketing VA?
For starters, VAs are a more realistic choice, especially if your business is just starting. Productivity wise, outputs are the same as VAs in this department are trained and experienced in handling digital marketing. An experienced and trained digital marketing VA can effortlessly handle blogging, email marketing, create content marketing, social media management, and track site’s SEO.
A business who has a digital marketing VA onboard is a step ahead in creating the business’ brand reputation. Your business is growing daily as your brand reaches its target audience every day.
Utilizing the resources you have, knowing your consumers, and accomplishing the right digital marketing strategy can level your business with its competitors.
Are you new to digital marketing? We can help you out!
