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Success Stories

PR Firm finds Success with Virtual Assistants for Website Management

Client Industry:Public Relations
Service in use:Administrative Service
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"Streamlined, fast, convenient, and it's so helpful and it's not expensive at all."

The Client: Shook PR

From the start, Managing Owner Blair V. Castro had only one thing in mind. She wants to help organizations and businesses better communicate their missions to their target audiences. Hence, Shook PR was born. Since 2007, Shook PR has been providing marketing and PR strategies to give stakeholders the voice they needed to connect to their audience.

Shook PR works with political candidates, government agencies, and businesses.

The Problem

Blair considered scaling back her business after COVID-19 significantly slowed down her business. She originally had a team of interns and student assistants who assisted her in her office. But COVID-19 changed the workspace landscape and Blair had to adjust as well.

“Covid kind of happened. I kind of was like, there’s really no need to have someone there in the office because I’m not even there and it just was really a little too much I wanted to scale back,” Blair remembers her frustrations back then.

The West Pensacola-bred entrepreneur knows what she needs – hire someone who can work with her remotely. What Blair is looking for is someone specifically skilled at website writing and maintenance. However, hiring is the least of her problems. The challenge lies in the system that can be plugged in and implemented within Shook PR.

“The issues I had were mostly flexible enough with the time and who I could track, what I didn’t have was a system to track what they were doing every day, it would just kind of be whatever they would say, I have to go look it up and figure it out,” she explains. “So, I like accountability and seeing daily the updates that I never had before.”

The challenge now is an expert to focus on updating and maintaining the website – but does not need full-time support or in-house staff and has accountability.

This is where VALUE VA and her VA Jefanie comes in.

The Solution

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Blair recognized that anyone VALUE VA paired her with likely faced a learning curve. She assigned VA Jefanie tasks once she had been brought on board to see if she was overwhelmed or finding the work enjoyable.

“Jefanie is very, very helpful. If it wasn’t for her, I probably wouldn’t have accomplished a lot every day so it’s so nice, Blair’s complement for Jefanie, the VA matched for her.

Jefanie stepped straight in and took website blog content writing off Blair’s plate by prioritizing the tasks she needs her to complete.

Blair adds "She has a task list. She's very, very organized, and she's very courteous and kind and just polite, you know, it's not stressful. It puts my mind at ease to know that she's there in the background. Helping me with all these daily things that I don't need to forget about."

The Result

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Blair has completely trusted the process from the first time she contacted VALUE Virtual Assistants through the initial call with VALUE VA Client Relation Manager Mau, and that trust has been the key to her success.

"Before her [VA Jefanie], I wasn't really getting to post enough. I have a website where we do blogging, so she's helped me every day with articles, posting, for me."

Consistency with SHOOK PR’s website is what it is needed for a long time, and VA Jefanie stepped in with flying colors.

“So I don’t forget to make sure they’re all in WordPress. It’s just that the productivity of that particular website is so much better now. So I love that. Yeah, I know, I’m going to get three articles posted when before I was lucky to get one and it’s just nice to have that security.”

Looking for a reliable virtual assistant? Request a consultation with us to find out more about how we can assist your business.

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