In the marketing field, social media has unlocked limitless opportunities for small businesses to reach large audiences. However, this is easier said than done. Business owners know the internet is the perfect place to set up a brand as it has a wider reach and most of all, it’s free. The internet is filled with unique and thriving businesses like yours, so it is important to make your brand stand out.
The ever-changing trends brought about by digital marketing paved the way for the video era. Customers now look for experience and interaction and these are what video and live streaming can give them. In a study by Ericsson, live-streaming apps are mostly used by power users in the US.
Ever wonder why Instagram and Facebook released their live streaming feature? Live-streaming is the new mainstream.
Businesses now recognize the value of live-streaming in bringing their brands out and reaching out to their audience. The main goal is to get viewers’ attention and to be unforgettable, profit is the secondary purpose.
Why should live streaming be part of your marketing plan?
- Live streaming leads you to the right audience.
Individuals who spend time on your content are more likely to convert and subsequently follow you further. - Live streaming is free.
All you need to reach your target audience is a smartphone and the chosen platform. If you want to take your live streaming up a notch, you can amplify your audience reach with hosting software or create an environment for your streaming, which is still cheaper than video campaigns and other marketing strategies. - Live streaming is easy and faster to produce.
Did you know it takes two to three hours to create a draft of a 500-word blog and three to fours hours for a simple vlog, excluding editing and polishing? On the other hand, it takes only four minutes to prepare and create a four-minute live streaming. - Live streaming engages with your audience in real-time.
The capacity of live streaming to provide real-time user involvement and participate with the influence is one of the major reasons why live streaming continually undermines content marketing.
Harness the power of live streaming with a virtual assistant
Live streaming is an effective method to deliver content and it is quickly gaining traction. But it does come with its own share of issues and difficulties, as with any other marketing strategy.
While the technical side of live streaming like bandwidth is something your provider can solve. Outsourcing professionals like an encoder and a content creator to help you in generating concepts to make your live streaming more engaging.
You can engage the service of a virtual assistant to promote your upcoming live streaming event as part of social management. It is all about leveraging your social media platforms and the expertise of your virtual assistant.
If your live streaming involves more than one host, speakers, and in-house participants, it would be recommended to hire a virtual assistant whose expertise involves working on streaming technology so you will not need to encode your own platform.
What else can I delegate to my virtual assistant? Remember, if the task does not involve you making profits, you should outsource it to a VALUE Virtual Assistant.
Begin to see results now by hiring a virtual assistant to leverage the power of live streaming now.
