There are several advantages to becoming a modern-day entrepreneur. You can start and grow your business entirely online. You can keep [ your job at the same time you can run your business at home, saving on overhead costs. While running a business online seems like pure bliss, it is not always a win-win situation for business owners and entrepreneurs.
In 2020, nearly two billion individuals bought products or services online, with global e-commerce sales exceeding 4.2 trillion dollars. You must think the marketplace is huge and there are consumers for you. However, there are currently 9.1 million online retailers in the world and 2.5 Million of them are in the United States. Increased competition among businesses is a result of the expansion of small business financing sources.
Brands compete against 25 similar companies on average and 87% of business owners admit the market has become more competitive today.
In other words, how do you start making your brand stand out from the rest? There are thousands of hundreds of professionals working in this field and standing out is a challenge you have to win over.
Fortunately, VALUE Virtual Assistants is here to help you with that, along with your patience, consistency, and strategy. Here are some ways a VALUE virtual assistant can help you get ahead of your competition.
Crush Your Competition with a VALUE VA
With great power comes great possibility, they say and this is true for entrepreneurs and business owners. It is a difficult world out there for business owners. The pressure is on and there are huge risks. Some tasks never seem to get fully done. This is why VALUE VA is here, to help you get unstuck, progress forward, and grow.
Your VA/s as your remote digital marketing team.
If being a business owner/entrepreneur is what prevents you from creating your own digital marketing team, then you are losing more money than you think. Digital marketing teams are not only for corporations, with virtual assistants, but it is also possible to have one even if you are a small-medium sized business or just starting your business.
Your digital marketing virtual assistant can help you with content creation and management, web and graphic design, social media and blog advertising, and search engine optimization.
Remember, 64% of online buyers click on Google Ads, and less than 10% of people who buy things online go past the second page of search results or SERP. Thirty-three per cent of online consumers spend time on social media. Seventy-two per cent of online consumers use social media to get discounts and deals from businesses who are active on their social media and 46% of online consumers are likely to buy from an ad in video format.
You must take advantage of this data so you can get ahead of your competition. Virtual assistants are experts in different fields, you know what skills are needed to help your business grow. You can delegate different tasks to a VA based on their capabilities and expertise like website optimization, paid ads, social media, blog content and more.
Identify your authentic factor.
Many individuals have entertained the idea of launching an e-commerce or online retailer business but never pushed through. They have realized that every market segment and business niche have previously been explored. So, they get stuck in the middle of coming up with a new money-making idea. The problem is that this process stops you from coming up with new ideas.
However, first is not always successful. A perfect example of this is Facebook. The company is not the first social media that came to the scene – however, Facebook is a trailblazer in its field. It has presented its brand as more than a social media but an indispensable tool for business owners.
To help identify the genuine aspect of your business, asking these questions may help you move forward.
- How will your product make your consumers’ lives better?
- What benefit or convenience can your brand provide that individuals will not discover elsewhere?
Position your brand.
With so many ways for small businesses to market online, you may be tempted to try them all. You might think that this is a good way to reach more customers, but it can work against you. You need to strategize and plan. A virtual assistant can help you gather research and study an effective strategy for your digital marketing.
Here are some of the factors you want to consider when positioning your brand:
- Evaluate how your business current brand position.
- Identify who your closest competitors are.
- Compare how each of your competitors is positioning their brand.
- Analyze your positioning to that of your rivals.
- Create a unique and value-based positioning concept.
- Make a statement about your brand’s positioning.
When it comes to how you present your brand’s strengths to the market, the possibilities are endless. You can, of course, shift your emphasis from one capability to another. Make sure your marketing strategy is consistent across all channels and compliments your brand identity.
A virtual assistant can help improve your customer’s experience.
Big businesses and large corporations have the edge of capitalizing on advertisements compared to their competitors. However, small businesses often get a lot of attention because they have a lot of advantages and perks that big businesses do not have and one of which is building a good relationship with their customers.
Big businesses and well-known brands use automations while small and medium enterprises can invest in building relationships with their customers. Customers are fond of personalization. A virtual assistant can help with building better customer relationships, personalization, improving customer experience through better websites and online forms, and transparent service.
The best way to stay ahead of the game is to stay true to your brand. Entrepreneurs Businesses have a big advantage over their competitors when they have a team of virtual assistants ready to help at any time. In the long run, being more efficient means that you will be able to make more.
For more information on VALUE Virtual Assistants, book a complimentary meeting with us. Click the BOOK NOW button below.
