Audio and video media are becoming increasingly widespread as more individuals do business through the internet. Audio and video assets are easier and simpler to use, store, and refer to when needed in the future. In this case, a virtual assistant comes in helpful when you need these recordings converted to a print.
Due to the huge shift to the digital platform, a lot of businesses recognize the importance of audio transcription as an important part of daily work. In the last few years, content has progressed from written to audio and video. In addition, audio recordings abridged the process of painstakingly manually taking down notes during interviews, meetings, conferences, and other events.
But what happens when the “stop recording” button is pressed?
What sectors have the most need for audio transcription services?
Transcription, or transcribing, is part of the everyday work of professionals in the health, medical, and legal industries. People in the medical field have used Dictaphones and dictating services for a long time now. When doctors are done, they have their notes written down for patients and hospitals to see. The same thing is true for legal proceedings. It is easier to use a recording device and then write down what you say.
E-commerce and Online Stores
At present, online businesses have utilized audio and video recordings for marketing and to promote their products and services. It is everywhere – in Tik Toks, Instagram reels, YouTube tutorials, how-tos, and interviews are assets that contain information that can be useful and can be repurposed in the future.
However, as we all know, understanding what is being said is not always simple. This demands the use of a recorded transcription.
Market Research
Part of a marketing strategy is market research. In the world of market research and user experience (UX), there is a lot of competition for the attention of customers today, and customer loyalty is at an all-time low, so brands cannot afford to get it wrong.
It is one-way businesses are getting to know their customers and what they want. It could be sending out samples of products and talking about them in great detail with customers. When you need to record something, transcription comes into play. When you do UX testing and interviews with your target market, you should record them and look at them later, like any other interview. In the long run, this feedback will help you make all of your current products and services as well as any new ones.
Academe
Any academic research effort begins with gathering and evaluating data. Focus groups, interviews, and other research methods need audio recording and transcription. Researchers use qualitative transcripts to uncover patterns and test theories. Automated audio transcription generates completely usable, accurately transcribed recorded materials, helping researchers reach their goals more efficiently.
Video Production and Podcasting
As with video ads and reels, a virtual assistant can translate them into other languages to help you market your business. It would be great if a lot of business owners could do that, but they do not know how to transcribe or translate the text. A professional like a virtual assistant who is good at transcription and translation would be very good at this job for them to help them.
Transcription is important in the world of video and podcasting because many people watch videos without sound because of accessibility, environment, or personal preference, making subtitling and captioning a must.
Benefits of Transcription To your Business
Multimedia gives you more chances to reach people in different ways, you cater to everyone. You have an audience who wants to watch, an audience who wants to listen, then the audience who wants to read. Written text files are smaller than audio or video files, so it’s easier and faster to share them on social media than it is to send them.
How can you benefit from transcribing your content?
- It boosts SEO strategies. Your website needs text content to rank well in search engines. Search engines hunt for useful information to help rank your site. Transcripts may narrow your focus. Transcripts may also include extra keywords. Original material may be indexed by search engine bots.
- Transcripts include hyperlinks to the original text. With text, it’s easy to provide connections to other pages on your site; as a result, customers and searchers have access to more information. Cross-promotional connections to other websites are advantageous. You may entice visitors to spend more time on your website by creating more intriguing and useful content.
- It gives a link to your audio and video content. If you put videos and podcasts on your website, the transcripts of these materials will help people understand what they are looking at. For many people, transcripts are very useful because they can get the information quickly instead of having to watch a video again and again to get all the information.
- You do not exclude people with hearing impairments. Individuals with hearing impairments can read your multimedia material if you provide transcripts, which gives the impression that you care about people with disabilities. You make an effort to ensure that everyone has access to the information they need.
You might think that transcribing recordings is an easy task, but it is not as simple as that. With a virtual assistant transcriptionist, transcribing content will not have to take your time and energy. Plus, your clients are already provided with the information they are looking for without asking you.
As transcription is becoming more and more important in a wide range of industries, and as more and more business is done through audio and video software around the world, a virtual assistant can become a valuable part of your team.
VALUE Virtual Assistants can help find the right virtual assistant who can help with transcribing and translating content for your business. Imagine hitting two birds with a stone.
Book an appointment with us to get started.
