Did you know that 45% of business owners are unsatisfied with their online presence? Unfortunately, the majority of business owners who are unhappy with their online presence are either – received too many negative reviews or still experiencing the aftermath of a scandal from a disgruntled employee.
Consumers see you through your brand. To simply put it, your BRAND is YOU. A long time ago, the Cambridge Dictionary defined branding as encompassed only by the logo and anything visual related to the company.
But now, a brand or branding goes beyond a logo, a color scheme, and aesthetics, it is now associated with how the consumer perceives your company or business. Branding equates to your business’ reputation and image.
Small business owners, however, think of branding as something Amazon, Apple, Google, and the fortune 500 companies could afford and benefit from.
But small businesses can benefit more from good branding and business reputation.
Branding boosts marketing.
Marketing is a vital part of building your brand. Everything you put out is your brand. Your brand promises it will provide the solution with your target audience needs.
Therefore, your brand is the key piece in your marketing – from the website, socials, podcasts, and every platform you use to promote and market your business. Branding sets the consistency and the “personality” of your marketing.
Branding increases business visibility and familiarity.
Good branding can help your business become more visible to your audience. It pays to go the extra mile with your logo and aesthetics as these serve as the first impressions to your audience. Memorable and professionally done visuals resonate with people and they immediately associate you with that.
Branding improves revenue.
One of the most effective ways to generate recommendations or word-of-mouth business is through branding. Again, this is why it is critical that your logo, marketing, and reputation all work together to leave a lasting impact on the minds of your customers.
Branding cultivates trust.
Potential customers trust a business and feel more comfortable spending their hard-earned money on a business that represents professionalism, competency, authenticity, and has social proof that its products and services are of high quality.
Grow your brand with the help of a virtual assistant.
We have explained how valuable branding is to businesses, even more to small businesses. Branding is crucial for businesses of all sizes because it enhances their value, provides staff with direction and inspiration, and makes it simpler to acquire new consumers.
Building a successful brand and online presence with the support of a virtual assistant is a good place to start if you want to add value to your business. But as with any road to success, building a reputation and becoming a trusted authority in your niche takes time.
Virtual assistants can help you build and establish your business’s online presence and introduce you as a brand rather than a business. Your virtual assistant can help your audience recognize who you are and your brand speaks through your visuals, social media, website, and all the platforms you are using.
How can your virtual assistant help?
You may have your virtual assistant manage your social media accounts, website, and email marketing. You reach your audience through your brand and in return, your audience will reciprocate. But communication is two way, it is important to engage and develop a business plan for them to help you build your online base then gradually convert them into leads.
Aside from managing social media accounts, they can help you with pitching ideas and creating quality content. Content is king and this holds true in every platform, more distinctively in the online world and the right virtual assistant can excel in this field.
One way to catch your audience’s attention is to use informative and engaging posts. An effective way to provide a solution is to state a problem and hook with a solution. If you address their issues, you will bring value to their lives. The role of the virtual assistant is to effectively bring those messages to the public.
Success in today’s market requires you to cultivate connections with as many quality, like-minded individuals as possible. Branding and reputation are founded on trust and relationships, so building relationships is the key and the fact is, it takes a lot of time and effort. That is why you need a virtual assistant as your extended voice and ears.
Taking the recommendation above, you’ll begin to accelerate the branding process, one relationship at a time. While you concentrate on producing a more high-quality and income-generating role to help as many people as possible, your VA will engage and reach out to your targeted audience to accomplish the goal of your brand as remembered and appreciated.
Is it time for you to start building your own brand on the web? Book a 15-minute FREE consultation with us and learn how VALUE Virtual Assistant can help you with branding and improve your online presence.
