Business owners are jumping from one marketing strategy to another to secure the results they have always aimed for, which is to increase profits and reach more audiences. If you are a new business owner, chances are podcasting is something new or maybe crazy for you in terms of adopting it in your business. Consider this fact: Oberlo claimed that podcast advertising revenues are expected to surpass $1 billion in 2021.
For busy business owners like, every minute counts so you want to make the most of it. When reading is a luxury and learning is as important to growing a business, this is the power podcasting offers. It is no surprise that many businesses use podcasts as a marketing strategy to reach their audience and share valuable information.
Podcasting has been a game-changer for many businesses, with 42 million Americans listening to podcasts each week. This is an amazing fact if you are a consumer, as this means there are millions of valuable podcasts you can listen to.
If you are a business owner or marketer, this is going to be a challenge. Let us face it, listening to a podcast is different from creating one. A lot of processes are involved in creating a successful podcast. These steps include identifying your podcast goal, brainstorming for the concept, coordinating with potential guests, recording and editing, publishing and promotion.
Podcast Virtual Assistant
A podcasting virtual assistant is one of the niche expert virtual assistants that are in demand nowadays. These virtual assistants are knowledgeable in sound editing, template creation, and pitch in ideas for the content.
A podcast virtual assistant can also achieve the following tasks for your podcast:
- Guests coordination. If you are planning to invite a guest speaker to share the know-how, your virtual assistant can help schedule the interview. Collecting headshots and background information are some tasks the virtual assistant can do.
- Provide briefing and set up the interview. One of the time-consuming scopes of podcasting is setting up the recording and making sure the guest speaker knows the focus of the episode, the coverage and limitations.
- Recoding of the podcast. While you are the major player in the recording aspect of the podcast, an expert podcast virtual assistant is extra helpful when it comes to the technical side of the recording.
- Editing. More hard work comes in post-production recording. Perhaps, editing is one of the tedious steps here as the overall product depends on the finishing touches of editing.
- Post-production notes. Unfortunately, editing isn’t the end of post-production. The virtual assistant can transcribe the podcast, create notes for cross social media platform content, SEO and tags, and such. You can not skip this step as the more thought put into this, the more effective you can promote your podcast.
Sounds like a lot of work right? But it is all going to be worth it.
Time and Money Saved
It has been previously mentioned how a virtual assistant can help you increase your productivity and save you time. Hiring a podcast virtual assistant is no different. They offer the same benefits on top of the skills they can present as podcast virtual assistants. And more!
Not only can they make your life easier, but you will also be able to focus on talking to your guest, plan for your next podcast, and enjoy the whole process, and connect with relevant stakeholders.
Hire a VALUE virtual assistant and learn why they are called good investments.
Partner with a VALUE Virtual Assistant today.
