When it comes to connecting with other businesses and generating leads, LinkedIn has proved to be an effective medium for small and large businesses alike. With over 740 million followers worldwide, the social media platform for professionals and businesses provides a platform for businesses and entrepreneurs to link with their target audience.
Whether you are a small business owner or a marketing firm, social media can just take up a large portion of your energy and pull your focus away from more significant aspects of your business. But it requires a lot from you just like any undertaking for success: time, energy, commitment, knowledge, and focus.
The question you should be asking now is how are you going to manage to grow your Linked In while growing your business in general? How do you expand the LinkedIn network without losing sight of important market issues?
Engage the help of a virtual assistant
It has been said before that virtual assistants are good investments and there are ROI backed up reasons why you should hire one.
- You can reach favorable salary standards.
- You can broaden your horizons.
- You can discover more productive staff.
- You are better prepared for international markets.
- You can further boost your financial returns.
Virtual assistants are qualified in what they do. They can be from a specialized niche or a general one. Some virtual assistants specialized in digital marketing and social media management. Expanding your Linked In network is a task a virtual assistant can definitely handle.
Now that we pointed out why a virtual assistant is an essential step in expanding your LInkedIn network, let us learn why Linked In is the go to of professionals and business owners, and how it can help your business.
LinkedIn creates the optimal setting for expanding your business network. LinkedIn is a platform for professionals, businesses, organizations, and companies. The platform enables you to see mutual connections with third parties. This feature enables you to connect with a potential customer, buyer, vendor, supplier, strategic partner, employee, and more.
An opportunity to connect is just one of the strong points of using LinkedIn. Building your business’ reputation is one of the many ways you can use the marketing platform to your advantage.
Sharing your business’ story is one way to encourage your connections to trust your brand. Nourish this trust with consistent sharing of valuable contents, give feedback, and continuously connect with them.
Generating leads is one of the top reasons many businesses rely on LinkedIn to produce results. Your activity will show in the feeds of your direct up to third party connections which can pique their interest and drive referrals.
Virtual assistant and LinkedIn
Now that we have discussed some main benefits of using LinkedIn for your business, let us proceed on how a virtual assistant and LinkedIn combined can steer your business towards success.
- Manage your LinkedIn business page.
Similar to other marketing platforms, your LinkedIn page needs someone to handle and manage it. Your virtual assistant can take the role of keeping it running. As a basic practice for all platforms, it has to be updated, active, and well-managed to leave a good impression on your target market. - Establish an extensive network.
Creating and managing your business profile is the first step of maximizing the potential of LinkedIn. The more challenging step is establishing a connection with your audience. Building an extensive network because the value here is connecting with contacts in similar networks in your business.
This is a time-consuming procedure, but your virtual assistant knows what to do. Your virtual assistant will be the one to filter and screen out connections, leaving only potential clients based on your established criteria. - Recommend others and get recommendations.
Just like in the “real world,” the principle of give and take works in LinkedIn too. Giving and receiving endorsements are effective ways to raise your authority and reputation. Your virtual assistant can request recommendations from individuals or businesses you have transactions with. You can also solicit endorsements from coworkers, business associates, customers, and former employees. - Creating valuable content.
Content is always king, no matter what the platform is. Demonstrating authority on your niche is showing and sharing your expertise with your audience. Your virtual assistant can research and create posts based on your industry. Always remember to post valuable contents which can help you reach an influencer status in your market. - Engage with your audience.
Social media are primarily built for interacting and engaging with other users. LinkedIn has a similar purpose. Plus, engaging with your audience is a way to enhance your visibility which can lead to new relationships.
Your virtual assistant can handle the following tasks as part of audience engagement:
- liking pages in your niche
- connect with influences on that niche
- send milestones greetings
- initiate conversation in LinkedIn communities
- sharing your articles
- express gratitude for recommendations
- schedule appointments
There is so much you can do on LinkedIn, hiring a virtual assistant to support you would save you a lot of time and financial resources. With the above-mentioned LinkedIn approach, you can anticipate earning money from the new connections and prospects that your virtual assistant helped to gather.
Are you ready to build your LinkedIn network? We would like to reach out. For more information and inquiries, contact info@value-va.com. For more contents like this, connect with us on our LinkedIn and Facebook Page.
